Hockey Never Stops


To fill the hockey void created by the NHL lockout in the 2012 – 2013 season, Clark Stanley collaborated with the agency to author, direct, produce and edit an online video promoting RBC’s youth hockey league. The success of the online product encouraged the client to take the idea to broadcast. A 60 second version was made that aired at the beginning of every World Junior Championship game, resulting in considerable unsolicited support from the countries news channels. We call it our RBC hat trick.